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The cannabis industry is rapidly changing. And missteps can be costly. That’s why business leaders like you rely on the 2021 MJBiz Factbook to:

No hype – just practical research you can count on

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MJBiz Factbook

Say hello to marijuana business data, curated by the editors of MJBiz Daily to help cannabis industry leaders to make informed decisions.

  • US marijuana industry financials 
  • Licensing, funding & investment trends 
  • State-by-state guide to regulations, taxes & opportunities 
  • Published April 2021

Data provided by MJBizDaily, Cannabis Benchmarks, Headset and Viridian Capital Advisors.

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  • create informed business plans 
  • forecast detailed financials 
  • evaluate potential investments 
  • scope out areas of opportunity on both state & national levels

Dig into the data now

Instantly download the digital version of the MJBiz Factbook for $199.
Upgrade to get both a digital copy and a printed book for $299.

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Wholesale pricing & trends, investment data, new market info & more


Fasted growing categories, emerging trends, top investment mistakes & more


Consumer sales data, licensing & fees by state, number of retail locations & more


Sales forecasts, new market outlooks, breakout performance data & more


178 pages of cannabis insights + 41 data charts

Here are just a few of the MJBiz Factbook data charts:

  • U.S. Cannabis Retail Sales Estimates: 2020-25 
  • Annual Revenue & Operating Costs per Square Foot for Indoor Cultivators in Adult-Use Markets 
  • Fastest-Growing Adult-Use Edibles & Topicals Subcategories by Market
  • Cannabis Retailers: 2020 Revenue by Business Type & Market Served
  • Global Investment Activity in the Cannabis Industry by Company Type & Year

And the list rolls on.

MJBiz Factbook Fans

It’s no secret why cannabis business leaders rave about the industry’s most reliable business data.

An important resource

The MJBizFactbook has been an important resource for our company. We use it for everything from measuring market opportunity to familiarizing our new hires with the American cannabis industry.

The MJBizFactbook is an invaluable and reliable tool. We discuss it often in our decision-making processes and reference it directly in our investor marketing and educating materials.


I was blown away

I was, to say the least, blown away. This info is key for anyone in the industry. The references have helped in more ways than I can describe. Thanks for creating this; I’ll definitely get the next one.

Matthew D. Johnson

VP Marketing, Quadscore

Jeff Walraven

Director and CEO, Freehold Properties


California Cultivator

Business journals are paying attention

The MJBiz Factbook has been highlighted in the following publications, to name a few.

Is the MJBiz Factbook for you?
Short answer: YES.

Informed strategy is an essential key to success regardless of industry role. The MJBiz Factbook’s data & insights are used as a powerful resource in all sectors of the market.


Build a solid business plan with the no-hype analysis of MJBizDaily. Bolster your pitch to investors with data and charts – everything from projected growth in retail sales to top-selling products to wholesale pricing. See trends in capital investments – and what to avoid. Plan for expansion with our state-by-state analysis. Or see what it costs to start up a grow, a retail shop or product business.


Considering applying for a license to grow in your state – or expanding to another? Our state-by-state guide plainly shows you license costs and compares the number of licenses to the number of retail outlets so you can see if there is room to expand. Plus, projections on what buyers will pay for your flower and benchmarks on operating costs per square foot and staff ratios.


Get a jump on what consumers will want with adult-use sales trends for vape pens, flower, edibles, concentrates, beverages, capsules, tinctures and sublinguals. Easily see the impact COVID-19 had on market demand; more easily assess what you’ll need to produce going forward. Compare your business expectations for the next year to benchmarks.


See retail cannabis sales by market and year as well as projections of US sales for the next four years. Get at-a-glance data on what consumers are buying. Compare your business expectations and profitability to benchmarks.


Cannabis is rife with hype and mile-high expectations. MJBizDaily’s journalistic, no-bull data can save you from throwing money after pipe dreams. Get hard data on growth projections, profitability in cultivation, product manufacturing, retail. Use our state-by-state analysis to identify the next hot market. See what kinds of cannabis businesses others are backing – and where there might be unseen opportunity.

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Being informed is half the battle – get the most reliable and latest cannabis business data. Instantly download the digital MJBiz Factbook for just $199! 
Like print? Click the option to get both digital and print for $299.

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